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Back online
Well, that was a long hiatus. But for a lot of good reasons I needed the time away from this and feel ready and enthusiastic about resuming the exploration of technology and startups and how failure...
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The Unfamiliar State of Funding a Startup
I work with a lot of startup companies, and am currently involved with three that share the same characteristics: pre-product, pre-revenue, and at the very beginning of fundraising. And I’m having the...
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Data is our copy editor | Peter Zaballos
There has never been a better time to be in marketing, and to be a CMO. That’s because a CMO has never had more data to drive decisions. And marketing today is all about orchestrating digital...
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Why conversion rate optimization is the most important role in marketing. By...
And it’s as important as your product Why? because conversion rate optimization is the function that reveals the truth of your brand, your product, your business. Holistically. It’s where you have to...
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Why User Activation Is Demand Gen. By Peter Zaballos
And why it’s super hard to measure And it really is an essential component of demand gen. Essential. Let me digress for just a bit. Assume you’re zeroed-in on your category, your demand gen is solid...
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Why marketing is a lot like software development. By Peter Zaballos
Four reasons why marketing is as important as code for tech companies. We’re living in the golden age of marketing right now. The mechanics of marketing and its impact on the business have changed...
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PART FIVE: WATCHING THE CLOCK
By Peter Zaballos TALES FROM THE EARLY-ISH DAYS OF SILICON VALLEY The early 1980s were a sort of a “between” era in semiconductors – between the era of predominantly manual chip design and fabrication...
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